OPERATIONS

MAXIMIZE CUSTOMER EXPERIENCE WHILE MINIMIZING EXPENSES

Blue Ridge Hotel Partners takes a proactive approach on the performance of all our hotels which allows us to have our finger on the pulse when it comes to service scores, revenue optimization, cost controls, and facility management. We believe that the proven success of our properties comes from a balance of revenue enhancement, cost control and outstanding guest experience.

HOSPITALITY RECEIVERSHIP

We understand that the last resort for both lenders and borrowers in the receivership process. A very complex and dynamic situation for all parties. In the Hospitality world, it usually includes on going operations as well. As a receiver of hospitality products, we understand the importance of continuation of services for the operation and the least amount of distractions for the team on the ground.
With our experience, operating distressed assets, and receiverships we understand the balancing act it takes. From the initial asset inventory, reviewing asset condition, working with employees, vendors and franchises to the ultimate exit strategy for all parties, we get what it takes to make this stressful time less painful.

REVENUE MANAGEMENT

We have a very simple goal in which to measure success – RevPar Index Percentage Change. Our underlying Key to Success is Revenue Growth and we measure this directly against our competition. In our drive to increase revenue we consistently reach our weekly and monthly sales goals by implementing proven revenue management strategies. Our team analyzes market demand, historical trends, city-wide trends, and destination-specific trends to measure demand and properly forecast revenue potential.

FOOD & BEVERAGE

From creative concept to day-to-day operations, BRHP provides food and beverage management services for a range of hotels and resorts. We approach each operation with the mindset of the independent restaurateur accompanied by seasoned process management. Concept development and design of restaurants and dining facilities, kitchen operations, bars and lounges and convenience markets are all within BRHP’s purview.

• New restaurant concept
• Menu innovation
• Staff training and mentoring
• Operations analysis
• Labor and inventory control
• Purchasing
• Digital marketing initiatives

SALES AND MARKETING

In the highly competitive hospitality environment, marketing takes on the most important role in the success of a hotel or restaurant.

All of our properties are supported by a highly motivated staff of graphic designers, social media specialists as well as sales and marketing specialists. This team of professionals work with hospitality general managers and directors of sales to create a sales focused plan for each individualized market.

OUR HOSPITALITY SALES & MARKETING SERVICES INCLUDE:

• Professional Creative Design Team
• Targeted Promotion and Advertising
• Ecommerce, Social & Internet Marketing
• Social Review Monitoring and Management
• Sales Office Management and Audits
• Professional Revenue Management
• Competitive Positioning
• Pre-opening Marketing
• Niche Marketing
• Hotel Banquet & Catering Sales and Promotion
• Maximization of Franchise Programs